Case Study
A 33% close rate. And more customers than they could handle.
Case Study
POND Threads
MerchFarm · Contract Apparel Manufacturing
Service
LinkedIn Lead Generation
Industry
Contract Manufacturing
When the leads are so good, growth becomes the problem.
Alex Young's POND Threads — also operating as MerchFarm — builds the supply chain solution that apparel brands dream about: short-run and on-demand production that eliminates the need to hold inventory. The product sells itself. The challenge was getting it in front of the right people at the right time.
Six months before this testimonial, POND Threads engaged Lucas James specifically for LinkedIn lead generation. LinkedIn is the native environment for B2B decisions in manufacturing and supply chain — and getting the targeting and messaging right means reaching decision-makers at apparel brands who are actively looking for exactly what POND Threads offers.
The results were immediate and almost overwhelming. Within six months, POND Threads wasn't just seeing more leads. They were seeing a 33% close rate on the meetings Lucas James booked for them — a number Alex describes as 'essentially unheard of' in typical business development. The volume of new customers was so high the team couldn't keep pace.
"In the last six months we've actually not been able to keep up with the number of customers that have come in from the meetings that they booked for us."
Alex Young · Founder, POND Threads / MerchFarm
33%
Close Rate
Essentially unheard of in typical business development
6 mo.
Engagement
Period covered by the results
Instant
Time to Results
Success started immediately at launch
100%
Would Recommend
Alex recommends to anyone
We have been unbelievably happy with what they've been doing for us — and a 33% close rate is essentially unheard of in typical business development.
Alex Young
Founder, POND Threads · MerchFarm
What Worked
Immediate Results
There was no waiting period. When POND Threads launched with Lucas James, success came quickly. No lengthy ramp-up, no months of setup before anything happened — results started arriving almost immediately.
LinkedIn-Specific Strategy
LinkedIn isn't just another channel — it's where B2B manufacturing decisions get made. Lucas James targeted the right audience on the right platform with messaging built specifically for how buyers think in the apparel and contract manufacturing space.
A 33% Close Rate
Alex called it 'essentially unheard of' for typical business development — and he's right. One in three meetings converting to customers is proof the leads were qualified, the messaging was on point, and the timing was right.
Too Much Demand (The Good Kind)
Six months in, POND Threads' biggest problem was capacity. They couldn't keep up with the volume of new customers coming in from the booked meetings. That's the kind of problem every business wants to have.
Booked, Qualified Meetings
Lucas James didn't just generate interest — they booked meetings. Prospects showed up. They knew what they were talking about. The conversations were productive because the targeting made sure of it.
Strong Enough to Recommend Widely
Alex said he would recommend Lucas James's LinkedIn lead generation services to anyone. When results are this consistent and this clear, recommending them requires no hesitation.