Insights
The GEO playbook for B2B companies.
GEO Fundamentals
What Is GEO (Generative Engine Optimization)?
The definitive guide to optimizing for AI search engines.
8 min readGEO FundamentalsHow AI Search Citations Work
Why ChatGPT, Perplexity, and Gemini choose the sources they cite.
7 min readGEO StrategyThe B2B AI Search Visibility Guide
A comprehensive playbook for becoming the recommended answer in your category.
12 min readGEO FundamentalsGEO vs. SEO: What’s the Difference?
How generative engine optimization differs from traditional search optimization.
7 min readPlatform StrategyHow to Get Cited in Perplexity
Tactical steps for becoming a cited source in your industry.
5 min readLinkedIn StrategyDoes LinkedIn Content Rank in AI Search?
Why LinkedIn is one of the most-cited B2B platforms in AI engines.
5 min readGEO StrategyWhy B2B Companies Lose AI Visibility
The three structural mistakes that keep B2B companies out of AI answers.
5 min readTechnical GEOHow to Structure a Webpage for AI Citation
The technical and content elements that make pages more citable.
6 min read