Case Study
From referral-only to a scalable outbound engine.
Case Study
SplitTesting.com
Next Core Media · Conversion Rate Optimization Agency
Service
Lead Generation
Industry
Marketing Agency
When referrals aren't enough to scale a niche business.
Dylan Anderson built Next Core Media from a dorm room into a seven-figure agency in under two years — growing 15–20% month over month entirely on referrals. When he narrowed his focus to conversion rate optimization under the SplitTesting.com brand, the referral engine kept humming. But referrals alone couldn't scale a targeted niche business indefinitely.
The challenge: SplitTesting.com works with a specific client profile. Any lead generation campaign had to deliver prospects who already understood CRO, were ready to buy, and actually showed up to calls. Dylan had seen too many agencies promise quality and deliver noise.
Lucas James designed a multi-platform campaign calibrated to SplitTesting.com's exact audience — adjusting messaging and creative to fit each channel rather than blasting one message everywhere. The campaign was live and producing leads quickly, with no extended ramp-up period.
"The team absolutely crushed it for us in the lead gen campaign. The numbers they predicted were on point — they did exactly what they said they were going to do."
Dylan Anderson · CEO, SplitTesting.com
15–20%
MoM Growth
Their baseline before the campaign
Fast
Time to Launch
No extended ramp-up period
10 / 10
Campaign Rating
Across targeting & execution
Quality
Show-Up Rate
Leads arrived informed and on time
All you really care about is did they deliver — and that's something I can definitely say yes they did for me.
Dylan Anderson
CEO, SplitTesting.com · Next Core Media
What Worked
Predictions Matched Reality
Every number Lucas James forecasted going into the campaign held true. Dylan's concern about exaggerated promises was eliminated within the first weeks — what was sold was what was delivered.
Speed to First Lead
Unlike agencies that need months to ramp, the campaign was live and generating qualified leads quickly. SplitTesting.com didn't have to wait for the process to catch up.
Platform-Specific Messaging
Rather than running one message across all channels, Lucas James tailored creative and copy to each platform — knowing that different audiences require different approaches to convert.
Lead Quality That Held Up
Prospects who booked calls actually showed up, were informed about what SplitTesting.com sells, and were ready for the conversation. Quality held at every step of the funnel.
Genuine Follow-Through
Dylan's summary was simple: Lucas James communicated well and followed through on every commitment. In an industry full of broken promises, that reliability was the clear differentiator.
A New Growth Channel
What had been a 100% referral business gained a fully operational outbound engine — giving SplitTesting.com a scalable second path to growth alongside the referrals still coming in.